As a Partnerships Manager at Tide, Rupa brings together an array of businesses, including accountants to help Tide become the financial control center for SMEs. Our partners are vital in providing industry-level feedback and suggestions for the development of Tide's product and accounting integrations, and Rupa works with them to ensure ours are the best that they can be.
Exhibiting at large industry events such as XeroCon and Accountex, Rupa has in-depth knowledge of the accounting industry as well as small business needs.
Writing for our blog and working in collaboration with our partners Rupa utilises her insights to bring the best tips and easy-to-apply advice straight to our readers.