Using Direct Debit for your small business
As a small business owner, you know how much late payments hurt. Having to find time to chase unpaid invoices is frustrating, not to mention exhausting. And for every outstanding invoice, your cashflow becomes more uncertain.
But what if there were a cost-effective solution to ensuring your customers pay on time? How can you reclaim your precious time to focus on building your business instead? The answer is Direct Debit payments.
In this section, we’ll look at whether Direct Debit is suitable for your small business, how it works and how it can help you to avoid cashflow challenges.
Is Direct Debit suitable for my small business?
While the term Direct Debit might not fill you with joy, it absolutely should because this feature could dramatically change your life and your business.
If you’ve been in business for a while, you’ll know just how time-consuming, complicated and frustrating it can be to have late payments, non-payments and incorrect payments.
Once you have a Direct Debit mandate established with your clients and customers, you can simply claim payment from their account when the invoice is due or at some point before the due date.
Your clients will appreciate the convenience and time-saving because they no longer need to do anything when your invoice lands in their inbox. Instead of logging in to their business bank account and sending the payment, they can ignore your invoice and carry on working. They know your invoice will be paid automatically by Direct Debit.
So, what are the benefits of using Direct Debit for your small business?
Saves you time chasing payments
Eliminates the need to check your bank account constantly
Improves your cash flow (your money is in your account for longer)
Supports positive customer relationships (you won’t need to nag them for payment)
Reduces payment errors, oversights, and duplications from your customers, for both one-off payments and regular bills
Do you need a Direct Debit facility as a small business?
One of the most frustrating experiences in business is spending time chasing payments.
Have you ever missed a commercial target, taken out a loan, or paid salaries late because of late payers? Has a cashflow crunch prevented you from starting a new project or launching a new product?
If you’ve answered ‘yes’ to any of the above scenarios, it’s worth setting up Direct Debit payments.
Direct Debit can accelerate your bookkeeping and improve your cashflow, and it doesn’t need to be expensive.
The cost of using a Direct Debit service (typically a small percentage of the payment value) is usually dwarfed by the time-savings and cashflow improvements the service delivers.
What’s the difference between Direct Debit and standing orders?
Direct Debit and standing orders are both automatic payment methods but have important differences.
With a Direct Debit, you ask your customers to sign a mandate that allows you to collect payments directly from their bank account. This gives you complete control and guarantees you will receive regular payments. Even if the amount owed varies, Direct Debit is a convenient way to get paid faster.
With a standing order, your customer instructs their bank to pay you a fixed amount at set intervals (weekly, monthly, quarterly). This gives the customer complete control over payments, and they can cancel without notifying you.
In reality, it’s unlikely that customers will set up standing orders to pay you because the amount and frequency are rigid, and the risk of incorrect payments is high.
How do you collect invoice payments by Direct Debit?
Setting up Direct Debit is quick and easy. The first step is to find a Direct Debit provider. Your existing business bank may provide this option, or you may need to bolt-on a third-party service.
Once you have set up a Direct Debit facility, you will need to send each customer a Direct Debit mandate so they can approve the payments. This primarily involves the customer giving you their bank account details and signing an agreement. Direct Debit mandates can be created, sent, signed and managed electronically, making the entire process quick, efficient and secure.
You then need to set up the individual Direct Debit payments.
You must always notify your customers before taking any payments by Direct Debit, so ensure that there is a gap of a few days before the payment is taken.
Direct Debit payments take about 3 days to process, so you may want to factor that in when you choose the payment date.
Which small businesses should use Direct Debit?
Most small businesses benefit from using Direct Debit.
Does your business offer cleaning services? Do you deliver flowers? Perhaps you maintain a fleet of Bentleys? Regardless of the service you provide, you will benefit from using Direct Debit.
The only businesses that would not benefit from Direct Debit are retail companies that charge customers before delivery.
So, if you offer a subscription business, such as a support contract or a routine delivery, or you offer instalment payment plans, Direct Debit can work for you and your customers. The same applies if you need to invoice clients for irregular amounts, for services like graphic design, gardening, or app development.
Direct Debit is a beneficial payment processing option for you and your customers.
How can Direct Debit help you avoid problematic customers?
You might be thinking that some of your customers may resent having to pay by Direct Debit, especially as Direct Debits put you in control of getting paid on time.
But the reality for most businesses is that paying supplier invoices is a time-consuming hassle. It’s easy to lose track of invoices and forget to pay people on time. Creating a Direct Debit mandate eliminates one task from your client’s busy schedules.
Customers who value your contribution and intend to pay will not object to the request. If your use of Direct Debit does deter a customer, it could be because they never intended to pay you.
Is Direct Debit payment good for small business customers?
Yes. Direct Debit is a good option for most small businesses, with very few exceptions.
Direct Debit payments give your customers and clients convenience and security. They are also covered by the Direct Debit guarantee, which means your customers can get refunded if there’s a problem.
And the fact is that most small businesses want to pay their suppliers, and they’re happy to pay on time. The primary reason why so many invoices are paid late is that small business owners and managers are working flat-out to build their businesses. Admin and bookkeeping are one of the first tasks to drop off the to-do list because they don’t generate revenue.
Giving your customers the option to pay by Direct Debit instantly removes an unproductive task from their workload.
How can Direct Debit improve cashflow?
Payment by invoice is so commonplace that it’s easy to forget that this practice involves giving our customers credit. And while plenty of businesses assume that they will get 30 days (or more) to pay their suppliers, no law states this is mandatory.
If your business struggles to operate when your customers pay 30 days after receiving your products or services, consider using Direct Debit to shrink the gap between invoice and payment.
Improving your cashflow can enhance the security of your company, enable you to grow more rapidly and cushion any economic shocks that might occur.
Top Tip: Cashflow is the lifeblood of any small business. To learn how to manage your cashflow and maximise your chances of getting paid on time, read our guide that explains what a cash flow forecast is (and how to create one) 📊