Introducing the Tide Gift Guide: count down to the festive season with purpose

The festive season is almost here, along with gifting. After another challenging 12 months of lockdowns, restrictions, and social distancing, many small businesses have been hit particularly hard by the economic effects of the pandemic. The message to shop local and support independent businesses has never rung truer than now.

If you’re struggling with inspiration as to what to buy for your loved ones this festive season, look no further! As part of our mission to help those who work for themselves and, back by popular demand, we’re thrilled to bring you the Tide Gift Guide.

Every festive shopping day throughout December, we’ll feature a unique gift idea available from one of our very own Tide members. Not only will you have the opportunity to choose something truly original to gift to your family and friends, but you’ll be doing your bit to support small businesses from within the Tide community too.

So, how does the Tide Gift Guide work?

Just like a countdown to the holiday season, you’ll be able to open a virtual door daily throughout December to discover a different gift idea, together with details of where you can purchase it from. Browse an array of unique and carefully-crafted items that are guaranteed to bring festive joy to even the choosiest of recipients.

And, don’t worry if you miss a day, or are one of those who can’t resist taking a sneaky peek – the great thing about the Tide Gift Guide is you can view all the gift ideas from Day 1. Not only can you gain inspiration, but you’ll have plenty of time to purchase all your presents before the big day.

Who are the Tide Gift Guide members?

Just like Santa, we’ve searched far and wide to bring you original ideas for Christmas gifts from within our community of over 375,000 Tide members. We asked our members for their best festive gift ideas and put out a call on our social media channels to spread the word and bring you the best possible selection.

We were inundated with responses and have chosen what we think would make the ultimate presents for your loved ones this holiday period. Whatever your taste and budget, we’ll have an idea to suit you.

The Tide Gift Guide at a glance 🎁

So, if you’re struggling for inspiration, here’s a taster of some of the ideas behind our calendar doors:

For the person who has everything (no excuse for novelty socks!) ✨

We all have a friend or family member who can be a challenge to buy for. They’re the type who literally have everything and, if they don’t, they’re likely to just go out and purchase it for themselves! Choosing thoughtful gifts for this category of person can test the grey matter to its limits.

So, this year, why not get them something really original by opting for a handmade present? Our Gift Guide includes some unique hand-created pieces, including Becky Mackenzie’s delightful Wild Swimming ceramics range.

Alternatively, what better way to spread some festive goodwill than with Claudine O’Sullivan’s stunning fine art magpie print, entitled Two for Joy.

For the person who likes a bit of pampering 🧖

Everyone likes to indulge in some me-time where you can relax and unwind after the stresses of daily life.

If you have a friend or family member who deserves some TLC this festive season, why not treat them to this striking geo-cut glass diffuser from BCALM? Not only will it be a beautiful addition to any room in the home, but it will create a glorious aroma whilst providing a relaxing ambient light too.

For the ultimate Secret Santa gift 🎅

We’ve all been there – you draw a name out of a hat for your work Secret Santa and then the challenge starts of deciding what on earth you can buy within the price limit you’ve been given.

So, why not mix things up this year and go for something a bit different? Nothing says festive treat quite like marshmallows. Whether you’re adding them to a hot chocolate, toasting them by the fire, or reliving your childhood to make smores, it’s the ultimate indulgence. The Mallow Makers offer a range of hand-made festive toasting kits to suit different tastes and budgets.

For the pet parent 🐕

If you know someone who’s besotted with their four-legged friend, then why not treat them to the ‘pawfect’ present for their pooch? Doggy boutique Sidney&Sapphire offers a range of stylish canine accessories, including harnesses, leads, and collars to turn every walkies into a cat (or should we say dog!) walk!

Combining modern design with practicality, Sidney&Sapphire’s fun-filled range will ensure that your furry friend is the envy of fellow hounds on the block!

For the festive gourmet among your loved ones 🍸

If you have a foodie family member, then our Gift Guide has some delectable treats designed to tantalise the most discerning of tastebuds!

For the budding home chef, how about a range of exciting dry spices and rubs? BOHNS offer a mouth-watering selection of tasting rubs that will allow anyone to prepare, cook and serve a restaurant-quality dining experience

As nothing delivers festive spirit like the odd tipple, no good Gift Guide would be complete without a gin selection. Ancoats Gin is a premium luxury London Dry and combines 14 organic botanicals, all lovingly blended to produce hand-crafted artisan spirit.

And, as 2021 draws to a close, we send our festive wishes from everyone in the Tide team to you, our Tide community, and entrepreneurs everywhere. We look forward to 2022 when we’ll continue our mission to help those who work for themselves save time and money so they can get on with doing what they love.