Engagement Lead
Location:
United Kingdom
Department:
Marketing, Sales & Communications
Posted:
Note: Maternity Cover (12 months)
About Tide
At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the role
We’re looking for an experienced engagement marketing expert, someone who has expert-level experience across activating, engaging and retaining customers through innovative and personalised campaigns. You’ll have detailed knowledge and experience of CRM channels and social media with a member-first focus.
You’ll be commercially-minded with strong team leadership and stakeholder management skills. You’ll also be passionate about supporting and developing your team to reach business and individual goals.
In this role, you’ll own the existing member engagement function, working on ways to engage Tide’s members and take on the mission of saving them time and money. You’ll have a strong data-first focus, using this to build effective member-first strategies with the support of your team.
What we are looking for
- Owning the Lifecycle Engagement Marketing function with an established UK/Europe team with a track record of delivering against objectives and KPIs:
- Activating new members to the Tide platform
- Engaging existing members
- Reactivating lapsing members
- Relentless focus on the KPIs and wider business metrics to ensure engagement marketing fulfils member needs as well as supports overarching, cross-team objectives and revenue targets
- Providing direction to the team through effective planning to ensure team objectives and KPIs are forefront of mind and achieved
- Ensuring UK initiatives continue to evolve and improve, as well as focusing on testing and embedding the approach to the new German market
- Analysing overall team initiatives and performance to ensure they are the most effective they can be
- Working with a range of stakeholders from across the business to establish improvements and developments to existing communications, channels and ways of working
- Working with the Member Accession (Acquisition) Marketing team to create a seamless transition from approval to membership and joined up plans and approaches to enable this
- Driving initiatives forward with high levels of autonomy, sharing results and recommendations with senior stakeholders from across the business
What makes you a great fit:
- You have 10+ years of expertise across engagement, retention and loyalty marketing. Must have depth of CRM experience and be able to develop and automate multi-stage workflows
- You have experience working in a subscription and/or app-based business, ideally in the UK and Europe and in Financial Services or regulated sector
- You have an expert understanding of marketing approaches and how to drive changes to customer behaviour
- You have a proven track record of delivering exceptional and effective marketing strategies, consistently achieving objectives and KPIs
- You have strong stakeholder management skills and are able to balance the needs of the business against customer experience and expectations
- You have excellent communication skills with the ability to bring people along with you on the journey
- You have significant experience in leading teams and developing talented individuals
- You must have experience and knowledge of CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS, as well as other key MarTech tools to support personalisation and content generation
- You have experience handling data from different sources using BI tools e.g. Looker, Tableau, and experience in turning this data into insights
What you’ll get in return:
- Flexible working options
- Group Life Insurance
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- 25 days holiday with the ability to buy extra days
- 3 days for L&D or volunteering time off per year
- We invest in your development with a £1,000 professional L&D budget per year
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand-new office near Old Street with an all-day snacks bar
- Enhanced family-friendly leave
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.