Lead Product Designer, Experience Foundations

Location: United Kingdom
Department: Product & Design
Posted: March 10, 2025

ABOUT THE TEAM

Tide is seeking an exceptional Lead Product Designer to join our team Experience Foundations. Experience Foundations, focused on evolving our global platform's end-to-end user experiences to drive greater member value and a clear differentiated experience. As one of the most senior designers within the team, you get to work with the team building a world class connected experience across Tide, deeply solving the most important problems for micro, small & medium enterprises. We want someone who is excited to join a rapidly growing scale up, reimaging user experiences and leading the future of our business and finance platform. 

ABOUT THE ROLE

• You'll be responsible for the Product Design of the only product horizontal that supports and drives all speedboats creating an ever improving user experience within the Tide platform; driving forward our experience strategy by creating a cohesive, connected, frictionless customer experience that works with all areas of the platform
• You'll be working with a cross-functional team of Product Managers, Engineers, UX Writers, and other Product Designers
• You’ll work in a fast-paced, delivery-driven organisation, where you must prove the value and impact of your design work to your peers and the leaders within and outside of experience foundations
• You will be reimagining experiences and building best-in-class; experience foundations are leading our experience transformation at Tide and so this is not about just optimising what we have now
• You will create thoughtful and high quality design artefacts for discovery, research and journey mapping through to the execution of final high-fidelity designs
• You'll will represent the voice of the user and have a deep understanding of the needs of the members you're designing for; leading user research sessions, gleaning previous insights, digging into usage analytics, and framing your own research and analysis to build understanding of what, why, and how of the problems you're solving for our members
• You’ll play a pivotal role in advocating for user needs with Product and Engineering teams; bringing them inside the Design process and demonstrating the value of a Design Thinking approach
• You'll work to help make sure our long-term strategy, business goals, and experience quality are all aligned and that there are healthy opportunities for visibility and feedback
• You’ll be working within – and adding to – the Tide Design System and Tide Design Principles

WHAT WE ARE LOOKING FOR

We’re looking for a bright, talented Lead Product Designer who is passionate about brilliant customer experiences, and knows how to make them happen. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium-sized Enterprises.

• Minimum 7 years’ relevant commercial experience in a comparable UX Design or Product Design role, ideally with scale up / start up experience in a SaaS company
• A relevant Bachelor’s degree or higher
• In-depth knowledge of User Experience and Product Design methodologies – including Design Thinking – across the full range of user-centred design activities
• Extensive experience with user testing, research, and iterative product discovery
• Excellent knowledge and experience of Figma; creating compelling Visiontypes and landing a strong narrative to support it
• Led or played a key role in the design of world-class product design and launch in a fast-growing company before.
• Experience of working in an agile environment and scale-up environment 
• Comfortable navigating ambiguity, setting clear milestones, incrementally breaking down work, and adapting plans as needed.
• Being data-driven in your approach, with experience of using tools like Looker, Heap, GA, Hotjar or similar to inform your design.

WHAT YOU’LL GET IN RETURN

• Flexible working options
• Share options 
• Group Life Insurance 
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

#LI-EP #LI-Remote #LI-Hybrid