Manager – Growth Marketing

Location: India, Delhi NCR
Department: Marketing, Sales & Communications
Posted: January 30, 2025

ABOUT THE TEAM :-

The Member Accession Marketing Team (India) plays a critical role in driving Tide’s growth in the Indian market by acquiring and onboarding new members from small and medium-sized enterprises (SMEs). The team tailors marketing strategies to engage potential members, guides them through seamless onboarding, and ensures they are well-equipped to leverage Tide’s suite of financial and administrative tools. By creating localized campaigns, building strong relationships, and leveraging data for continuous improvement, the team fosters long-term member engagement, ensuring Tide becomes the go-to platform for Indian SMEs

ABOUT THE ROLE:-

You will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth. This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.

1. Growth Strategy & Execution:

• Develop and execute data-driven growth strategies to acquire, retain, and scale users.
• Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.

1. Product-Led Growth:

• Work closely with the product team to enhance the user journey and drive product adoption.
• Identify key activation points and optimize onboarding flows for seamless user experiences.

1. Marketing Automation & Tools Management:

• Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns.
• Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.

1. Data-Driven Decision Making:

• Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI.
• Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.

1. User Acquisition & Scaling:

• Design and execute campaigns to acquire high-quality users via paid and organic channels.
• Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.

1. Retention & Engagement:

• Implement and track retention strategies to reduce churn.
• Create targeted campaigns to re-engage inactive users and maximize lifetime value.

1. Collaboration & Leadership:

• Lead a cross-functional team to align marketing efforts with product roadmaps and business goals.
• Manage relationships with external vendors, agencies, and partners to support growth initiatives.

WHAT WE ARE LOOKING FOR:-

• You must have 4 – 8 years in growth marketing, product marketing, or similar roles in Fintech, E-commerce, or consumer tech domains.
• You may have expertise in tools with WebEngage, MoEngage, or similar marketing automation platforms.
• You should have analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or Amplitude for data analysis and reporting.
• You must have user proven track record in scaling users via performance marketing, content, and product-led growth strategies.
• You must have strong written and verbal communication skills for creating compelling campaigns and presenting data-driven insights.
• You should have ability to manage multiple projects, prioritize effectively, and meet deadlines.

WHAT YOU WILL GET IN RETURN:-

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities