Product Analytics Manager – Business Services
Location:
India, Delhi NCR
Department:
Product & Design
Posted:
About Tide
At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the team
This role will be part of our Business Services division which is on a mission to end the fear and effort of financial administrative tasks for small & medium businesses (mSME). Instead of having to take time to figure out the complicated intricacies of things like invoicing, payroll, bookkeeping, accounting and taxes, we automate and simplify these tasks so that mSMEs can focus on what really matters for their businesses (e.g. finding customers, delivering great products & services). This area is at an exciting point in our journey as we have products in the market, and we are significantly increasing our reach and impact via investments in product development, product-led growth and internationalisation. Of course, all of these efforts need to be driven by solid data and analytics.
About the role
As our Product Analytics Manager, you will be at the heart of driving data-informed decisions across Tide’s suite of products. Your expertise will guide product strategy, ensuring that our offerings are not only effective but also aligned with our members' needs. This role demands a blend of technical proficiency and business acumen, as you'll be responsible for everything from business use case development to revamping go-to-market strategies and performing comprehensive pre- and post-launch analysis.
This role suits a highly independent individual with a proven track record of proactively working within the product community. You’re not just an expert in digital products; you’re a passionate advocate for data-driven decision-making and an innovative thinker who can transform insights into impactful product features. You’ll be an integral part of the product squad, reporting to the VP of Business Services.
- Product Discovery: Conduct hypothesis-driven deep dives into existing product usage data to identify user pain points, quantify the size of the problem, and propose actionable solutions.
- Solution Confidence: Lead product experimentation efforts, designing and analysing tests to build confidence in the features we plan to invest in. You’ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.
- Product and Feature Performance Review: Collaborate with product teams to establish and measure KPIs that reflect the impact of new features. Your analyses will ensure that product developments solve real user problems and drive increased adoption.
- User Research: Perform data deep dives to uncover opportunities for enhancing user experiences. You’ll guide teams to focus on high-impact user problems that align with our commercial goals.
- Goals to KPI Translations: Work with product managers to translate revenue goals into business KPIs, identifying the impact hypotheses that will drive product success. You’ll also collaborate with analytics engineers to enable seamless KPI reporting through intuitive dashboards.
- Engagement to LTV Correlations: Establish and quantify the indirect impact of engagement-driven products on member longevity (LTV). Use statistical methods to validate these correlations and prioritise investments in features that enhance engagement and extend member lifecycles.
- Experimentation & Product Growth: Leverage deep insights into user behaviour to design experiments that drive product adoption. Your analyses will be critical in interpreting results and guiding future product development.
- Self-Serve Product Analytics: Partner with data, engineering, and data science teams to deliver a world-class self-serve analytics platform. You’ll ensure that our experimentation stack, including tools like LaunchDarkly, Segment, and Heap, is optimised for business and product teams to use effectively.
What we are looking for
The ideal candidate will have:
- Have 8+ years of experience in Product Analytics, preferably in fintech / accounting & tax / financial services / or some other related field in technology-driven & scale-up environments (preferred, not mandatory).
- Are skilled in product strategy, experimentation, roadmapping, and prioritisation.
- Are a natural storyteller with refined presentation skills and the ability to convey complex data insights clearly.
- Value project management and have outstanding people skills.
- Understand that user experience is a key product component and strive to enhance it continuously.
- Are both humble and confident—open to learning and improving, while also ready to showcase your skills and challenge the status quo.
- Are action-oriented and excel at delivering results in a fast-paced, often ambiguous environment.
- Have experienced failure, learned from it, and can articulate those lessons.
- Possess excellent SQL skills and are comfortable working with complex datasets.
- Are a self-starter, capable of operating independently with minimal supervision.
Our Tech Stack
- SQL
- Looker
What you’ll get in return:
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- WFH Setup allowance
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
- Stock Options
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
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