Senior CRM Marketing Manager

Location: Bulgaria
Department: Marketing, Sales & Communications
Posted: March 17, 2025

Note: This is a 12 months fixed term employment (maternity cover)

ABOUT THE ROLE 

As our Senior Retention CRM Manager, you’ll take the ‘big picture’ and break it down to define the required actions to deliver and maintain key reactivation and retention programmes to ensure Tide members stay happy and engaged with the platform. You’ll own the campaign strategy and planning process while enabling and working with your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, working on retaining our members through effective reactivation marketing, maximising member lifetime value and optimising the overall member experience.

You’ll be a key part of a team with passion and an established track record for testing and delivering their KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation. You will work in a team of passionate marketers dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.

Some of the things you’ll be doing:

• Setting the reactivation and retention campaign strategy to drive reengagement rates with our member base. 
• Supporting the team with building, executing and optimising campaign workflows.  
• Define a full testing and personalisation reactivation and  retention roadmap for Tide.
• Enabling your team by setting clear direction and clearing any roadblocks that may occur.
• Providing coaching and direction, and taking pride in supporting your team in their development.
• Monitoring, reporting and presenting on Tide retention KPIs and campaign performance to Tide senior management and wider stakeholders. 
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships and support strategic thinking across Accession Marketing, Engagement Marketing, Marketing Analytics, Finance and Member Operations. 

WHAT WE ARE LOOKING FOR 

• You have a passion for marketing in a scale-up environment, and have 7+ yrs of relevant experience
• You have demonstrable experience with CRM, ideally in the context of subscription and/or app based business models 
• You’ve previously coached and developed a high performing team
• You have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in performance.
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives
• You have excellent communication skills – you can talk to technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all. 
• You are well organised with a passion for speed and efficiency. 
• You love to take the initiative and are comfortable taking measured risks. 
• You love a big challenge – especially for your targets. 
• You use data and evidence above your opinion. 
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members. 
• Experience using the Iterable Marketing platform, or similar, is beneficial but not essential.
• Experience using the Looker reporting suite, or similar, is beneficial but not essential.

WHAT YOU WILL GET IN RETURN 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.