Senior Executive, CRM – MEM

Location: India, Delhi NCR
Department: Marketing, Sales & Communications
Posted: November 26, 2024

ABOUT THE ROLE

As a Senior CRM Executive, you will be:

• Building and optimizing key customer journeys for onboarding and activation.
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS.
• Managing campaigns end-to-end, including ideation, execution, analysis and optimisation.
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Analytically using data to define, build and maintain segments.
• Developing and implementing new CRM automation and personalisation solutions.
• Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders.
• Continuously look for optimizations and new ideas to develop engagement marketing opportunities.

WHAT WE ARE LOOKING FOR

As a data-driven Senior CRM Marketing Executive, you’ll drive usage and activation of users through automated, personalized, and segmented marketing. Using data & analytics, you’ll develop a test & learn plan to target members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake, and more. You will help develop the CRM strategy, focusing on metrics through automation and personalization, working with product, content, BI, and Marketing teams. What makes you a great fit:

• 4 to 6 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc.
• You have experience in segmentation and targeting.
• You may have worked in Credit, start-ups, finance services or tech space.
• You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.
• You have A/B and MVT testing experience.
• You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members.
• You have the ability to handle multiple projects and adapt to changing priorities.
• You have experience working in a subscription and/or app-based business.
• You have an understanding of HTML, CSS and SQL.

WHAT YOU'LL GET IN RETURN

• Competitive Salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities