Senior Partnerships Associate

Location: India, Delhi NCR
Department: Marketing, Sales & Communications
Posted: November 18, 2024

ABOUT THE ROLE 

We are seeking a dynamic and results-driven Senior Partnerships Associate drive growth in our unsecured loan product portfolio across the [North/South/East/West] region. The ideal candidate will have strong experience in the Financial Services industry and a proven track record of managing and expanding sales teams through various channels, including Feet on Street, Sub-DSA (Direct Selling Agents), Open Market, and Connector channels. This role requires a strategic leader who will drive the region's sales targets, lead a high-performing team, and collaborate closely with cross-functional teams to ensure the delivery of outstanding sales performance. 

As a Senior Partnerships Associate, you will be:

• Sales Strategy Development & Execution: Design and implement effective sales strategies to expand the reach and market penetration of secured loans across the Northern region. Ensure these strategies align with organisational objectives and drive revenue growth. 
• Channel Management & Relationship Building: Manage and strengthen relationships with key partners across various sales channels, including Sub-DSAs (Direct Selling Agents), Open Market, and Connector partners. Leverage these channels to maximise business growth and customer acquisition.
• Market Analysis & Opportunity Identification: Continuously monitor market trends, competitor activities, and customer needs to identify emerging opportunities and potential challenges within the Northern region. Adapt sales strategies based on market insights and customer feedback.
• Cross-Functional Collaboration: Collaborate with cross-functional teams including Credit, Risk, and Operations to ensure the smooth and efficient execution of loan processes. Work closely with these teams to streamline workflows and resolve issues promptly, ensuring a seamless customer experience.
• Compliance & Regulatory Adherence: Ensure that all sales activities are in full compliance with company policies, industry regulations, and legal requirements. Maintain a strong focus on ethical sales practices and mitigate any potential risks related to non-compliance.
• Sales Reporting & Forecasting: Prepare and present detailed sales reports and forecasts to senior management, providing insights into performance, growth opportunities, and potential risks. Use data and analytics to make informed decisions and adjust strategies as needed.
• DSA Channel Development: Lead the development of the DSA (Direct Selling Agent) channel by recruiting and onboarding new agents. Focus on expanding the DSA network to tier 2 and tier 3 markets, ensuring broad coverage and business growth in these underserved regions.
• Feet on Street Team Development: Oversee the recruitment, training and performance management of the Feet on Street team and provide guidance to ensure the FOS team meets their sales targets. Also ensure they are equipped with the necessary tools and skills to successfully acquire customers and drive sales in the field.

WHAT WE ARE LOOKING FOR 

As a Senior Partnerships Associate, you’ll be accountable for establishing relationships with new partners in SME space and collaborating with other teams internally to ensure that partner referrals are signed up to Tide as quickly and smoothly as possible. What makes you a great fit:

• Extensive Sales Management Experience: A minimum of 3-6 years of experience in sales management, with a strong preference for candidates who have worked in the financial services industry, particularly in unsecured and secured loan products (e.g., business loans, personal loans, home loans, loan against property).
• In-depth Industry Knowledge: Deep understanding of the financial services market, including a comprehensive knowledge of loan products, market trends, and competitive dynamics.
• Strong Leadership & Communication Skills: Demonstrated ability to lead, motivate, and manage sales teams effectively. Excellent communication, negotiation, and interpersonal skills to foster relationships with both internal teams and external partners.
• Relationship Management Expertise: Proven track record of building and maintaining long-term, successful relationships with key partners, clients, and stakeholders, ensuring business growth and customer satisfaction.
• Results-Oriented: A results-driven professional with a proven ability to consistently meet or exceed sales targets and business objectives. Strong focus on driving performance and achieving measurable success.
• Educational Background: A Bachelor’s degree in Business, Finance, Marketing, or a related field. An MBA or equivalent advanced qualification is highly desirable.

WHAT YOU WILL GET IN RETURN 

• Competitive Salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities