Senior Product Analyst – Marketing

Location: India, Hyderabad
Department: Product & Design
Posted: November 19, 2024

About Tide

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. 

About the role

As a Senior Insights Analyst ( Member Acquisition Marketing ), you’ll be responsible for managing insights projects related to member growth & acquisition.

Some of the things you’ll be doing: 

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Using your SQL/Python expertise to interrogate our data to solve key business

Problems

• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives 
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimisation 
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc. 
• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels 
• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs 
• Supporting Analytics leadership in prioritisation and identification of various business cases 
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables 
• Champion powerful storytelling, prioritisation, commercial and growth mindset 
• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

• 4+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
• You have experience in Performance Marketing is mandatory
• You have a sound understanding of how the different digital Marketing tools work
• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc. 
• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value. ● 
• You have excellent leadership skills – you can drive and influence team of analysts, engineers and data scientists without any formal reporting ● 
• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.) ● 
• You have great Storytelling skills and the ability to explain complex analytical concepts to business users ● 
• You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information! ● 
• You have good understanding of the business – you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making ● 
• You have self-starter – you take initiative in spotting opportunities and finding ways to solve challenges with data ● 
• You have ability to deal with ambiguity and competing objectives in a fast paced environment

What you’ll get in return:

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. 

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

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