Senior User Researcher, Partner Credit Services

Location: Serbia
Department: Product & Design
Posted:

ABOUT TIDE

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.  

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.  

ABOUT THE TEAM

Tide is seeking an exceptional UX Researcher to join our team in the Partner Credit Services speedboat. Partner Credit Services covers the partner credit products to enable members to get access to funding and grow their businesses. In this role, you get to work with the team building a world class credit experience and solve important problems for micro, small & medium enterprises. We want someone who is excited to join a rapidly growing scale up and contribute in building a cross-border credit experience that can scale across markets.

 

ABOUT THE ROLE

We’re seeking a talented Senior UX Researcher to lead end-to-end research projects within the credit market at Tide. You'll deliver high-quality studies to enhance user experience and drive business growth, while supporting product stakeholders and the design team. As a hands-on practitioner, you’ll provide actionable insights, promote Human-centred design, and contribute to operational excellence. This dynamic role involves fieldwork, data analysis, and consulting with business partners, while collaborating with designers, developers, and product teams to build a world-class financial platform.

Some of the things you’ll be doing:

  • Planning and running research activities as a hands-on practitioner.
  • Working with business stakeholders to scope and prioritise research requests in line with company planning. 
  • Consulting on a variety of user research methods across the business and within your product area.
  • Conducting moderated studies to get a detailed understanding of customer needs.
  • Applying both qualitative and quantitative methods as appropriate as well as advising others on when to use each.
  • Analysing data from fieldwork and making recommendations.
  • Managing external agencies for participant recruitment purposes.
  • Working with teams to help identify user driven innovations and improvements
  • Adhering to and advocating for top quality standards and best practices in user research.
  • Collaborating with a variety of stakeholders to synthesize business insights.
  • Supporting design leads and product teams as a trusted advisor on all aspects of research.
  • Defining standards and best practices in user research.
  • Democratising research practices and self-service approaches to empower Tideans to conduct their own research.
  • Keeping abreast of research trends and developments.
  • Presenting project findings to the wider business.

 

WHAT WE ARE LOOKING FOR

Experience and Industry Knowledge

  • Background in Sociology, Psychology, Anthropology, HCI, or similar fields is a plus but not required.
  • Experience working with digital product teams, especially in start-ups or scale-ups.
  • Experience in retail banking or retail financial services is advantageous.

Core Research Skills

  • 4+ years of experience with diverse research methods, particularly in product environments.
  • Strong skills in designing experiments, studies, and research questions.
  • Proficient in behavioral analysis, data collection, and moderation across contexts.
  • Skilled at analyzing quantitative and qualitative data, with expertise in data visualization.
  • Creative and innovative in developing and refining research methodologies.
  • Familiarity with Jobs-To-Be-Done research and ability to guide teams in its application.
  • Adept at producing compelling reports and presentations.

Collaboration and Stakeholder Engagement

  • Skilled at working with diverse teams in fast-paced environments.
  • Effective at managing stakeholders and aligning research to company objectives.
  • Strong project planning and resource management skills, including balancing priorities and aligning with business goals.
  • Expertise in facilitating collaboration and guiding non-experts in research processes.
  • Strong communication skills, including workshop planning and facilitation.

Personal Attributes

  • Passion for self-improvement and engagement with the research community.
  • Thirst for knowledge and innovative thinking.
  • Comfortable navigating ambiguity and setting clear direction.

 

WHAT YOU WILL GET IN RETURN

  • 25 days paid annual leave
  • 3 paid days off for volunteering or L&D activities
  • Family-Friendly Leave (according to statutory)
  • Personal L&D budget in the amount of 500 EUR per year
  • Work from home budget to set up your space
  • Mental wellbeing platform Plum
  • WFH equipment allowance
  • Share options

 

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

#LI-EP #LI-Remote #LI-Hybrid

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.