Cookie Policy
1. Introduction
We (Tide Platform SA) use cookies and similar technologies to distinguish you from other users of the Tide website and the Tide Platform (as defined in our Privacy Policy). This allows us to provide you with an optimal user experience when you visit our website or use products and services on the Tide platform. We also use these technologies to recognize your preferences, to offer personalized content and to ensure the security of the Tide platform. By using the Tide platform and website, you agree to our use of cookies and similar technologies in accordance with this Cookie Policy.
Terms in capital letters have the following in the Privacy Policy of Tide established meaning.
2. Cookies used on our website
A cookie is a small file consisting of letters and numbers that is stored in your web browser or on the hard drive of your computer. When visiting a website, it can access the stored cookie information.
You have the option of blocking cookies by adjusting the settings of your browser so that you can either refuse the use of all or individual cookies. However, please note that you may not be able to access all or certain parts of our website if you block all cookies, including the required cookies, via your browser settings.
Our website uses two types of cookies. First-party cookies ("first-party" cookies) installed directly by Tide and third-party cookies ("third-party" cookies) installed by third parties such as Google or Facebook.
In addition, we use session cookies, which only store information required during your browser session, as well as permanent cookies, which are stored on your hard drive for a longer time and are retrieved each time you visit our website.
These cookies perform various functions. There are absolutely necessary, functional, analytical or performance-based and targeted or advertising cookies, as explained below.
The exact names and types of cookies we use on our website may change from time to time, however, our website mainly uses the following cookie categories:
Cookie Category | Why we use these cookies |
Strictly necessary cookies | These cookies are essential for the services available on our website to perform their basic functions. They contain cookies that enable registered users to authenticate and perform account-related functions. Since these cookies are necessary for the proper functioning of our website, it is not possible to refuse them if you want to use the services and content on our website. This category mainly includes first-party session and persistent cookies. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. f) GDPR; § 25 Para. 2 No. 2 TTDSG. |
Functional cookies | These cookies are used to recognize you when you return to our website or you are already logged in. This allows us to personalize our content for you, address you by your name, save your preferences and improve your overall user experience on our website. This category includes both first- and third-party persistent cookies and session cookies. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. f) GDPR; § 25 Para. 2 No. 2 TTDSG |
Analysis / Performance cookies | These cookies allow us to record the number of visitors to our website, as well as to track access to content and user behavior on our website. We use this information to improve the functionality of our website. This includes, for example, making it easy for users to find what they are looking for. To collect this data, we use, among other things, Google Analytics cookies[1] to analyze the number of website visitors, their origin and the pages they visited. Further information on Google's data protection practice can be found at here. This category includes both first- and third-party persistent cookies and session cookies. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. a) GDPR; § 25 Para. 1 TTDSG |
Targeting/Personalization cookies | These cookies collect information about your visit to our website, including your origin, the pages you have visited and the links you have followed. We use this data to make our website more relevant to your interests, to show you targeted advertising throughout the Internet and to analyze the performance of our marketing campaigns. For this purpose, we may also share this information with our marketing partners. For example, we use the Facebook Pixel to display targeted advertising to our visitors and to record and optimize the effectiveness of our marketing measures. This Facebook cookie also tracks user behaviour on websites all over the Internet where the Facebook Pixel or the Facebook Social plugin is installed. In addition, we use the TikTok pixels and cookies from other marketing partners with whom we occasionally work together. This category mainly includes third-party cookies. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. a) GDPR; § 25 Para. 1 TTDSG |
If you have any questions about a particular cookie, please contact us using the contact details listed in point 5.
3. Cookie-like technologies in the Tide App
We may also use cookie-like technologies in our app, as in the Privacy Policy of Tide define. Examples include identification using metadata from your browser and Internet-connected device, cohort tracking, or identification using device-generated identifiers, as long as you allow Tide to track you across different apps and websites. In the table below, we explain why we collect this information.
Technology | Why we use it |
Functional tracking | This is to track your preferences and store your personal account details, transactions and registration information. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. f) GDPR; § 25 Para. 2 No. 2 TTDSG |
Attribution tracking | This serves to measure and improve the effectiveness of our marketing campaigns. We use identifiers generated by customers or devices, as well as cohort tracking, which means that we monitor correlations between campaigns and user activity. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. a) GDPR; § 25 Para. 1 TTDSG |
App Analysis | This measure serves to improve the user experience and enables the configuration of runtime apps, the analysis of production errors, the investigation of crashes and technical data as well as the evaluation of the use of the app. The legal basis for the use of these cookies is Art. 6 Par. 1 lit. a) GDPR; § 25 Para. 1 TTDSG |
4. Web beacons and personalized links
In addition to the cookies we use on our website and similar technologies in the Tide app, we also use web beacons (pixels) and personalized links in emails and other messages. We use the data collected by these technologies to improve the user experience and for advertising purposes.
Web beacons are small graphic images that are typically used in conjunction with cookies to track the use of an online service by its users. For example, they help us to recognize whether you have opened an e-mail or message sent by us. In addition, web beacons can provide information about whether and how you have interacted with the message. The prerequisite for this is that you have activated the automatic display of images in e-mails.
We also use personalized hyperlinks, such as UTM parameters. If you click on such a link in an e-mail, we may receive information about your visit to our website or to the linked website.
5. Changes to cookies used
As soon as we make changes to the cookies or similar technologies we use, we will update this cookie notice. You can view the current version of this notice at any time on our website.
6. How do I change my cookie and tracking settings?
You have the option to control the placement of non-strictly necessary cookies on your device by using the 'Cookie Settings' button in the footer of each page on our website. In addition, you can disable the use of cookies by adjusting the settings in your browser or device, provided that your browser or device supports this option.
Similar technologies such as web beacons can affect several web browsers and may not be completely deactivated by simply changing your browser settings. To manage these technologies, you may need to adjust the app settings on your device. For example, you can change the settings of your Outlook or Mail app to prevent the automatic downloading of images embedded in emails to your device.
7. Do you have any further questions?
We are always at your disposal for questions and feedback. If you have any further questions about our cookie notice or the use of cookies or similar technologies, please feel free to send us an e-mail to dpo@tide.co .
It is written here and below "among others" or "for example" we use.... The third-party providers and data recipients, such as Google, Facebook, etc., must be named specifically.