Senior Manager (Content and Social Media) at Tide India.
A storyteller and small business enthusiast, Prateek is responsible for crafting copies to educate and engage our community in India. A firm believer in 'stories maketh brands' philosophy, he loves putting narratives about our members, Tideans, and leadership into blogs and social media posts.
Prateek has experience in long form and social media content writing across multiple agencies and corporates. Besides fintech and financial services, he has written for brands in B2B and B2C tech, consumer goods and healthcare.
When he is not browsing across multiple tabs to research for his copies, Prateek has an unhealthy affinity for films and food.