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What does 97% on a revenue basis mean?

On Pledge 2: Tide Reduction Net Zero – Tide will reduce 90% of our 2021 emissions per employee by 2030. In doing so, we will reduce emissions by 97% on a revenue basis. Pledges 1 and 2 will make Tide fully Net Zero by 2030.

What we mean by this is that Tide commits to reducing emissions by 97% on an economic basis as well as to 90% on a per employee basis. Therefore as Tide’s revenue increases our relative amount of emissions, we reduce to 97% less than our base year emissions, as measured on a revenue basis.

If you’re on the phone and you go to make a payment in the app, you’ll always get a prompt to check if the caller is from Tide. This way, you don’t have to remember – just pay attention to, and follow our in-app warnings to be more secure. 

Remember: you can pause a phone call at any point, either before making a payment, or afterwards to check if you’re speaking to Tide. We always recommend checking before you make a payment to best protect your business.

To minimise the call screen and use Call Verification:

  • Swipe up to your home screen and open the Tide app on iPhone.

  • Press the home button or swipe up and open the Tide app on Android.

Now you can stay on the line while using the app at the same time. Some people put the caller on loudspeaker at this point to make things easier. 

If the app says you’re not speaking to Tide – stop and call 159*, or tap Support to open a chat with us.

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Searching our help articles is usually the quickest and easiest way to get answers. If you still can't find what you’re looking for, contact us in-app or via hello@tide.co