How do I downgrade or switch between paid plans?

You can downgrade or change plans through your Tide app by going to the 'Payments' tab and tapping the icon in the top right-hand corner.

From here, tap 'Go to settings' > 'Tide plan', select your current plan and choose which plan you would like to move to.

You can downgrade your plan on the web too. 

Log in to your Tide account on your browser > click ‘Tools & Services’ > ‘Memberships’ > ‘Downgrade’ under your new plan.  

After downgrading, you'll remain on the plan until the end of that month. Your new plan starts at the beginning of the following month. 

If you change to a different paid plan, your new plan will activate immediately, including collection of your new fee. Fees are pro-rata, meaning that if you upgrade after the 1st of the month, you'll only pay for the remaining days of that month. From the following month we’ll collect the full amount.