How does this fit in with Tide's current strategy?

The purchase of 3,711 tonnes of biochar removals means we are removing all Tide’s carbon emissions by buying removals. This does not mean that we are Net Zero ourselves yet as a business. Durable carbon removals help us accelerate our journey to true Net Zero.

We are also actively reducing our own emissions and have already reduced them by about 10%. We achieved this in part by limiting long-haul travel for two weeks.

While we recognise we need to continue to reduce our emissions until we hit Net Zero in 2030, we didn’t want to delay removing our annual emissions from the atmosphere. This is why we chose to buy 3711 tonnes of carbon removals which removed 100% of Tide’s 2022’s emissions.