How will Tide report on its Net Zero progress?

Tide will continue to review its Net Zero progress annually, reporting on the Tide Net Zero Plan at regular intervals.

As we scale, Tide will focus on key Net Zero initiatives and key impact areas in our geographical markets, targeting Net Zero progress, with milestone-based initiative-level announcements.

We endeavour to be open about Tide’s Net Zero journey. We will always make sure that we hold ourselves accountable on the latest thinking in carbon accounting.

We will continue to take guidance on carbon removals from global best practice, including endeavouring to follow standards set by the Science Based Targets Initiative (SBTi).