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Why is the headline reduction target 90% per employee?

We recognise that the SBTi guidance for Net Zero is 97% target for economic intensity (on an added value basis). Given Tide’s emissions are predominantly determined by our employee footprint, we have decided to hold ourselves to account on this and internally align to drive reduction of emissions on this basis. In doing so, while our business scales, we will ensure we will also meet the 97% target reduction on a revenue basis.

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